/* Crecimiento, pauta y portafolio: extensiones de la identidad editorial. */
.commerce-hero h1{font-size:clamp(3.8rem,7.6vw,7.8rem)}.commerce-hero .hero-bottom{gap:12px 24px}.commerce-hero .hero-bottom .micro{font-size:.61rem}
.commerce-bridge{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid #455735;margin:45px 0 35px;background:#131b0d}
.commerce-bridge article{padding:28px;border-right:1px solid #455735;min-width:0;transition:background .25s}.commerce-bridge article:last-child{border-right:0}.commerce-bridge article:hover{background:#223216}.commerce-bridge .micro{font-size:.63rem;color:#b7c8a0}.commerce-bridge h3{font-size:1.7rem;margin:24px 0 15px}.commerce-bridge p{font-size:.87rem;margin:0}.commerce-bridge a{margin-top:20px;font-size:.8rem}
.commerce-home-work{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid #899479;border-bottom:1px solid #899479;margin-top:40px}
.commerce-work{padding:35px 32px;border-right:1px solid #899479;display:flex;flex-direction:column;min-width:0}.commerce-work:first-child{padding-left:0}.commerce-work:last-child{border:0}.commerce-work .micro{font-size:.67rem;color:#46572f}.commerce-work h3{font-size:2.2rem;margin:20px 0}.commerce-work strong{font:600 clamp(2.5rem,4vw,4.5rem)/1 var(--heading);letter-spacing:-.06em;display:block;color:#263817}.commerce-work p{font-size:.91rem;margin-bottom:24px}.commerce-work a{margin-top:auto;align-self:flex-start}.commerce-home-work+.note{margin-top:22px}
.commerce-dual{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px}.commerce-panel{padding:40px;border:1px solid #50683a;background:#15200e;min-width:0}.commerce-panel .micro{color:#bbcea5;font-size:.7rem}.commerce-panel h3{font-size:2.5rem;margin:25px 0}.commerce-panel p{font-size:.98rem}.commerce-panel .list{margin-bottom:0}
.commerce-next{border-left:2px solid var(--lime);padding:5px 0 5px 25px;margin-top:35px;max-width:850px}.commerce-next p{margin:0}.commerce-next .text-link{margin-top:15px}
.commerce-cta-pair{display:flex;flex-wrap:wrap;gap:15px 28px;align-items:center;margin-top:28px}.paper .commerce-cta-pair a:focus-visible,.commerce-work a:focus-visible{outline-color:#36511b}
.portfolio-hero{position:relative;padding:75px 0 0;border-bottom:1px solid var(--line);background:radial-gradient(ellipse at 90% 5%,#344b2255,transparent 65%)}
.portfolio-hero-grid{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,.7fr);gap:65px;align-items:end;padding-bottom:55px}
.portfolio-hero h1{font-size:clamp(3.5rem,6.8vw,6.8rem);line-height:.98;letter-spacing:-.06em;max-width:15ch}.portfolio-hero .lead{margin-top:28px;max-width:720px;font-size:1.04rem}
.portfolio-index{border:1px solid #53683d;padding:28px;background:#11190dd9;box-shadow:9px 9px 0 #27361b}.portfolio-index>.micro{font-size:.66rem;color:#b0c19b}.portfolio-index a{display:flex;justify-content:space-between;align-items:center;gap:22px;border-top:1px solid #465637;padding:21px 0}.portfolio-index a:first-of-type{margin-top:20px}.portfolio-index a:last-child{padding-bottom:0}.portfolio-index strong{font:600 3.7rem/1 var(--heading);letter-spacing:-.07em;color:var(--lime)}.portfolio-index span{font:.68rem/1.65 var(--mono);max-width:145px}
.portfolio-intro-line{padding:23px 0;border-top:1px solid #465637;display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font:.66rem/1.6 var(--mono);color:#b6c4a5}
.portfolio-controls{display:flex;align-items:center;justify-content:space-between;gap:25px;flex-wrap:wrap;margin-bottom:35px}.portfolio-filters{display:flex;flex-wrap:wrap;gap:8px}.portfolio-filters button{background:none;color:var(--paper);border:1px solid #5b6d44;padding:12px 17px;font:.77rem var(--body)}.portfolio-filters button[aria-pressed=true]{background:var(--lime);border-color:var(--lime);color:#0a0a0a}.portfolio-filters button:hover{border-color:var(--lime)}#portfolio-count{font:.69rem var(--mono);color:#b3c19f;margin:0}.portfolio-filter-ui[hidden]{display:none}
.portfolio-cases{border-top:1px solid #4b5e38}.portfolio-case{border-bottom:1px solid #4b5e38;padding:35px 0;scroll-margin-top:115px}.portfolio-case[hidden]{display:none}
.portfolio-case-head{display:grid;grid-template-columns:50px minmax(0,1fr) minmax(0,.85fr);gap:30px;align-items:start}.portfolio-case-number{font:400 .85rem var(--mono);color:#9dad8e}.portfolio-case .micro{font-size:.65rem;color:#b3c99b}.portfolio-case h3{font-size:clamp(1.9rem,3.1vw,3rem);margin-top:14px}.portfolio-case-head p{font-size:.95rem;max-width:620px}.portfolio-metrics{display:flex;justify-content:flex-end;gap:28px;flex-wrap:wrap;text-align:right}.portfolio-metrics div{max-width:270px}.portfolio-metrics strong{display:block;font:600 clamp(1.8rem,3vw,3.3rem)/1.06 var(--heading);letter-spacing:-.05em;color:var(--lime);overflow-wrap:anywhere}.portfolio-metrics span{font:.62rem/1.7 var(--mono);display:block;max-width:225px;margin:12px 0 0 auto;color:#b4c79e}
.portfolio-case details{margin-left:80px;padding:0;border:0}.portfolio-case summary{display:inline-flex;gap:22px;border-bottom:1px solid #788b60;padding:12px 0 6px;font:.82rem var(--body);margin-top:22px;min-height:44px}.portfolio-case summary:after{color:var(--lime)}
.portfolio-case-body{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:30px;padding:28px;background:#151f10;border:1px solid #455a33}.portfolio-case-body h4{margin:0;font:.65rem var(--mono);letter-spacing:.08em;color:var(--lime)}.portfolio-case-body p{font-size:.88rem;line-height:1.8}.portfolio-case-foot{display:flex;align-items:center;justify-content:space-between;gap:25px;flex-wrap:wrap;margin-top:25px}.portfolio-case-foot p{font-size:.79rem;margin:0;max-width:650px}.portfolio-case-foot .btn{font-size:.79rem}.portfolio-case-source{font:.61rem var(--mono);color:#a8b992;display:block;margin-top:20px}
.portfolio-note{border-left:2px solid #a2bd78;padding-left:22px;font-size:.84rem;max-width:1000px;margin-bottom:40px}.portfolio-note strong{color:var(--paper)}
.portfolio-web{background:#f4f1e8;color:#141810}.portfolio-web .eyebrow{color:#475c30}.portfolio-web p{color:#515e45}.portfolio-web h2 em{color:#4c672d}.portfolio-web .text-link{color:#141810}.portfolio-web a:focus-visible{outline-color:#345617}
.portfolio-web-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:35px;margin:35px 0}.portfolio-web-shot{display:block;min-width:0}.portfolio-web-shot img{display:block;width:100%;height:auto;border:1px solid #aeb8a2;transition:transform .3s}.portfolio-web-shot:hover img{transform:translateY(-4px)}.portfolio-web-shot span{font:.65rem var(--mono);display:block;color:#526540;margin-top:18px}.portfolio-web-shot strong{font:500 2rem var(--heading);display:block;margin-top:9px}
.portfolio-web-list{border-top:1px solid #a7b099}.portfolio-web-link{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.8fr) 28px;gap:24px;padding:20px 0;border-bottom:1px solid #a7b099;align-items:center}.portfolio-web-link strong{font:500 1.2rem var(--heading)}.portfolio-web-link span{font-size:.8rem;color:#59664d}.portfolio-web-link i{font-style:normal;font-size:1.6rem;color:#3a551d}.portfolio-web-link:hover{color:#42651c;background:#e7ebde}
.portfolio-choose{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.portfolio-choose a{border:1px solid #485f33;background:#17210f;padding:30px;display:flex;flex-direction:column;min-width:0;transition:background .25s}.portfolio-choose a:hover{background:#233718}.portfolio-choose .micro{font-size:.64rem;color:#b5c99a}.portfolio-choose h3{margin-top:30px;font-size:2.1rem}.portfolio-choose p{font-size:.92rem;margin-bottom:24px}.portfolio-choose .text-link{margin-top:auto;align-self:flex-start}
.portfolio-case-arrived{animation:portfolio-reveal .6s both}@keyframes portfolio-reveal{from{transform:translateX(16px);opacity:.65}to{transform:none;opacity:1}}.motion-reduced .portfolio-case-arrived{animation:none}
.campaign-fields{border:1px solid #4b6136;padding:0 20px 22px;margin:25px 0;background:#1a2512;min-width:0}.campaign-fields legend{font:.69rem var(--mono);color:var(--lime);padding:0 8px}.campaign-fields[hidden]{display:none}.campaign-fields p{font-size:.75rem;margin-top:14px}.contact-context{padding:17px 20px;border-left:2px solid var(--lime);background:#203012;font-size:.87rem;margin-bottom:20px}.contact-context[hidden]{display:none}#contact-form .contact-service-hint{font-size:.78rem;line-height:1.7}
@media(max-width:1100px){.commerce-bridge article{padding:25px 20px}.commerce-work{padding:30px 24px}.portfolio-hero-grid{gap:35px}.portfolio-index{padding:23px}.portfolio-index strong{font-size:3rem}.portfolio-case-head{gap:22px;grid-template-columns:35px minmax(0,1.2fr) minmax(0,.8fr)}.portfolio-case details{margin-left:57px}.portfolio-case-body{gap:25px}.portfolio-metrics{gap:20px}.portfolio-choose h3{font-size:1.8rem}}
@media(max-width:850px){.commerce-hero h1{font-size:clamp(4rem,11vw,6rem)}.commerce-bridge{grid-template-columns:repeat(2,minmax(0,1fr))}.commerce-bridge article:nth-child(2){border-right:0}.commerce-bridge article:nth-child(-n+2){border-bottom:1px solid #455735}.commerce-home-work{grid-template-columns:minmax(0,1fr)}.commerce-work,.commerce-work:first-child{padding:28px 0;border-right:0;border-bottom:1px solid #899479}.commerce-work strong{font-size:3.8rem}.commerce-work p{max-width:650px}.commerce-panel{padding:30px}.portfolio-hero-grid{grid-template-columns:minmax(0,1fr);gap:35px}.portfolio-hero h1{font-size:clamp(3.7rem,9vw,5.5rem);max-width:18ch}.portfolio-index{display:grid;grid-template-columns:1fr 1fr;gap:25px;box-shadow:6px 6px 0 #27361b}.portfolio-index>.micro{grid-column:1/-1}.portfolio-index a:first-of-type{margin:0}.portfolio-index a{padding:20px 0 0}.portfolio-case-head{grid-template-columns:35px minmax(0,1fr)}.portfolio-metrics{grid-column:2;justify-content:flex-start;text-align:left;margin-top:8px}.portfolio-metrics span{margin-left:0}.portfolio-case h3{font-size:2.4rem}.portfolio-case-body{grid-template-columns:minmax(0,1fr);gap:24px}.portfolio-case-body p{margin-top:10px}.portfolio-choose{grid-template-columns:minmax(0,1fr)}.portfolio-choose a{padding:28px}.portfolio-choose h3{margin-top:22px;font-size:2rem}.portfolio-choose p{max-width:650px}.portfolio-choose .text-link{margin-top:0}}
@media(max-width:600px){.commerce-hero h1{font-size:clamp(3.2rem,13.5vw,5rem)}.commerce-hero .hero-bottom .micro{font-size:.57rem}.commerce-bridge{grid-template-columns:minmax(0,1fr);margin-top:30px}.commerce-bridge article{border-right:0;border-bottom:1px solid #455735;padding:26px}.commerce-bridge article:last-child{border-bottom:0}.commerce-bridge h3{margin-top:20px;font-size:1.8rem}.commerce-work strong{font-size:3.3rem}.commerce-dual{grid-template-columns:minmax(0,1fr)}.commerce-panel{padding:26px}.commerce-panel h3{font-size:2.3rem}.commerce-cta-pair{align-items:flex-start;flex-direction:column}.commerce-cta-pair .btn{width:100%}.portfolio-hero{padding-top:40px}.portfolio-hero-grid{padding-bottom:35px}.portfolio-hero h1{font-size:clamp(2.7rem,11.5vw,4.4rem)}.portfolio-hero .lead{font-size:1rem}.portfolio-index{gap:20px;padding:23px 20px;margin-right:6px}.portfolio-index a{align-items:flex-start;flex-direction:column;gap:15px}.portfolio-index strong{font-size:3.6rem}.portfolio-index span{font-size:.61rem}.portfolio-intro-line{font-size:.59rem;gap:12px}.portfolio-filters{gap:7px}.portfolio-filters button{font-size:.72rem;padding:12px 13px}.portfolio-case{padding:28px 0}.portfolio-case-head{grid-template-columns:22px minmax(0,1fr);gap:15px}.portfolio-case h3{font-size:clamp(1.75rem,8.2vw,2.5rem);overflow-wrap:anywhere}.portfolio-case .micro{font-size:.58rem}.portfolio-case-head p{font-size:.89rem}.portfolio-case-number{font-size:.73rem}.portfolio-case details{margin-left:37px}.portfolio-metrics{gap:20px 30px}.portfolio-metrics strong{font-size:2.4rem;overflow-wrap:normal}.portfolio-metrics span{font-size:.6rem}.portfolio-metrics div{max-width:100%}.portfolio-case-body{padding:22px 18px;margin-left:-37px}.portfolio-case-foot{margin-left:-37px}.portfolio-case-foot .btn{width:100%}.portfolio-case-source{font-size:.56rem;margin-left:-37px;line-height:1.6}.portfolio-web-grid{grid-template-columns:minmax(0,1fr);gap:30px}.portfolio-web-link{grid-template-columns:minmax(0,1fr) 24px;gap:7px 15px}.portfolio-web-link span{grid-column:1;grid-row:2;font-size:.76rem}.portfolio-web-link i{grid-column:2;grid-row:1/3}.portfolio-web-shot strong{font-size:1.8rem}.portfolio-note{padding-left:17px;font-size:.8rem}.campaign-fields{padding:0 15px 20px}.contact-context{padding:15px}}
@media(prefers-reduced-motion:reduce){.portfolio-case-arrived{animation:none}}

.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

.portfolio-case-body{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px 44px}@media(max-width:680px){.portfolio-case-body{grid-template-columns:1fr}}

.capture-scroll{max-width:800px;border:1px solid #566142;background:#fff;overflow:visible}.capture-scroll a{display:block;cursor:zoom-in}.capture-scroll img{width:100%;min-width:0;height:auto}.campaign-evidence figure{min-width:0}.campaign-viewer{width:min(1400px,96vw);max-width:96vw;max-height:94dvh;padding:24px;border:1px solid #5b6d3a;border-radius:8px;background:#11150e;color:#f4f1e8}.campaign-viewer::backdrop{background:rgba(0,0,0,.86);backdrop-filter:blur(4px)}.viewer-toolbar{display:flex;align-items:flex-start;justify-content:space-between;gap:20px}.viewer-toolbar h2{font-size:clamp(1.2rem,2.5vw,1.8rem);letter-spacing:-.03em}.viewer-toolbar p{font-size:.8rem;margin-top:8px}.viewer-controls{display:flex;gap:8px;align-items:center;flex-wrap:wrap;margin:20px 0}.viewer-controls button{padding:8px 14px;color:var(--paper);background:#22291b;border:1px solid #697651;border-radius:3px}.viewer-controls button[aria-pressed="true"]{background:var(--lime);color:#0a0a0a}.viewer-controls a{margin-left:auto;font-size:.85rem;text-decoration:underline}.viewer-scroll{overflow:auto;max-height:65dvh;background:#fff;overscroll-behavior:contain}.viewer-scroll img{display:block;max-width:none;height:auto;margin:0}.viewer-scroll:focus-visible{outline:3px solid var(--lime);outline-offset:3px}@media(max-width:600px){.campaign-viewer{padding:16px}.viewer-toolbar{gap:10px}.viewer-toolbar .btn{padding:8px 12px;flex-shrink:0}.viewer-scroll{max-height:60dvh}}

.case-data{margin:36px 0;padding:clamp(20px,3vw,36px);background:#141910;border:1px solid #3b482b;border-radius:6px}.case-data .eyebrow{margin-bottom:20px}.case-data-layout{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:32px;align-items:start}.case-data-layout:not(:has(.case-chart)){grid-template-columns:1fr}.data-table-scroll{min-width:0;overflow-x:auto;scrollbar-color:#667c40 #151b10}.case-data-table{width:100%;border-collapse:collapse;min-width:390px;font-size:.9rem;line-height:1.5;font-variant-numeric:tabular-nums}.case-data-table caption{color:var(--paper);font-family:var(--heading);font-size:1.15rem;text-align:left;margin-bottom:18px}.case-data-table th,.case-data-table td{padding:15px 12px;text-align:left;border-bottom:1px solid #35412a;vertical-align:top}.case-data-table thead th{color:#c7ff3d;font-size:.78rem;font-weight:600}.case-data-table tbody th{color:var(--paper);font-weight:500;overflow-wrap:anywhere;max-width:230px}.case-data-table td{color:#e1e1d6}.case-data-table tbody tr:hover{background:#212a18}.case-chart{margin:0;padding:22px;background:#0c1009;border:1px solid #3b482b;border-radius:4px}.case-chart figcaption{font-family:var(--heading);font-size:1.12rem;color:var(--paper);margin-bottom:24px;line-height:1.4}.chart-row{margin:0 0 19px}.chart-row-label{display:flex;justify-content:space-between;align-items:baseline;gap:14px;font-size:.83rem;line-height:1.5;margin-bottom:9px}.chart-row-label strong{color:#c7ff3d;font-family:var(--heading);font-size:1.25rem;white-space:nowrap}.bar-track{height:15px;background:#26321d;position:relative;border-radius:2px}.bar-fill{display:block;position:absolute;left:var(--bar-left);width:var(--bar-width);height:100%;background:#c7ff3d;border-radius:2px}.chart-axis{display:flex;justify-content:space-between;color:#aebba1;font:.72rem var(--mono);margin-top:-8px}.data-note,.data-source,.chart-legend{font-size:.79rem;line-height:1.65;color:#bdc6b3}.data-source{margin-top:22px}.case-interpretation{margin-top:28px;padding-left:20px;border-left:3px solid #c7ff3d}.case-interpretation h4{font:.7rem var(--mono);color:#c7ff3d;letter-spacing:.07em;margin:0}.case-interpretation p{font-size:.96rem;color:#dedfd6}.data-table-scroll:focus-visible{outline:2px solid #c7ff3d;outline-offset:4px}@media(max-width:1050px){.case-data-layout{grid-template-columns:1fr}}@media(max-width:600px){.case-data{padding:18px;margin:24px 0}.case-chart{padding:18px}.case-data-table{font-size:.84rem}.case-data-table th,.case-data-table td{padding:13px 10px}.chart-row-label{font-size:.8rem}}